We Can Do It!

By Crystal Sutheimer  -  On 28 Feb, 2014 -  0 comments

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” –Thomas A. Edison Every job has an aspect that requires you to roll up your sleeves and work hard. Every task, no matter how small or menial it may seem, has a role in

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Give a Little Bit

By Kristin Schmidt  -  On 29 Jan, 2014 -  0 comments

Someone in the nonprofit industry recently told me that only 10 percent of the population in the United States makes up 90 percent of all nonprofit organization donations. Think about that math for a little bit. It’s pretty shocking considering 100 percent of the population is part of a community that those nonprofit organizations support. What

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My Interview at Kennedy

By Shelley Schoenberger  -  On 17 Jan, 2014 -  0 comments

Prologue: I had planned on writing an insightful post on Kennedy’s media buying strategy. How we compare all mediums on a Cost Per Thousand basis, so we can recommend the most efficient value for your advertising dollars–but I really felt compelled to share this story instead… apologies in advance. I want you to think back

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Give and Take

By Rachel Sawicki  -  On 07 Jan, 2014 -  0 comments

Is everyone finally recovered from the holidays? The holidays are a time for sharing, caring, and perhaps even drinking some egg nog. In preparation, many people begin traditions and festivities weeks in advance: putting up the Christmas tree, shopping for the best deals, making holiday cookies, preparing holiday menus. Let’s be real though, Christmas can

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What is Accountability?

By Carol Ragin  -  On 03 Dec, 2013 -  0 comments

What is accountability? “Accountability” is an abstract concept, and not one we learn much about as children. As we become adults and build relationships, accountability becomes an essential trait to reinforce those connections over the long term. Accountability is responsibility for action. This may be holding yourself responsible for a promise in the future, or

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Happy Halloween!

By Maggie Seidenstricker  -  On 31 Oct, 2013 -  0 comments

Take a walk through an advertising agency on October 31 and you’ll understand why marketers are a special breed. Mix creative minds, a dash of competition and a pinch of frog brains (yes, frog brains) and bam! – Halloween has been taken to the next level. It’s rare to walk into your bank and see

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The Equation

By Kathie Natzke  -  On 24 Oct, 2013 -  0 comments

Balance is a hard thing to find. Everyone is trying to find the perfect balance in their lives. Personally, I think I’ve found a nice balance that works for me in my own life, and that was what I was going to focus on in this post… until Joe scooped me on my topic. (See

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Don’t Get Stung

By Kelly Leschisin  -  On 11 Oct, 2013 -  0 comments

I assume marketing lingo or buzz words can be heard at almost any agency. Every day at Kennedy you’ll hear things like: “Let’s circle back.” “I have a hard stop.” “Set them up for success.” “Schedule a brain dump.” “Low hanging fruit.” Buzz words aren’t just a thing when it comes to communicating with like-minded

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Celebrating 30.

By Bill Kennedy  -  On 02 Oct, 2013 -  0 comments

Thirty years. That’s the anniversary we celebrated for Kennedy Communications this year. Celebrating that milestone raised my consciousness about anniversaries in general, so I noticed what seemed to be more companies celebrating their milestones. On the Wikipedia list of startups for 1983 there were about 400 names. I recognized some of them as still being

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By Joe Leschisin  -  On 11 Sep, 2013 -  0 comments

Let’s face it, we all lead a busy life. Between work, family, and hobbies, our schedule is overflowing. We often find ourselves only focusing on the latest project at hand. A new client, the home remodel that doesn’t end, or a new found youth by hitting up the gym every night. Every minute of free

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