Interactive Specialist Responsible for planning, executing, reporting and optimizing campaigns through Paid and Natural Search channels. Assist in coordinating digital marketing campaigns in conjunction with client goals, building integrated marketing strategies and adapting to evolving business needs. This individual must ensure that the clients' expectations are constantly being exceeded.
Ideal Candidate:
Paid search campaign management and strategy, including budget recommendations, research, set-up and analysis. (Google AdWords, Yahoo Search Marketing, etc.)
Passion and knowledge for latest trends in Search Engine Optimization tactics both on and off-site. Knowledge of search engine algorithms and ranking strategies.
Analytical experience with at least one major analytics tool.
Avid user of Google AdWords, MSN Ad Center, Yahoo Search Marketing.
Qualifications:
Bachelors degree, 2 + years of related experience, experience with search engines and basic online principals, passionate about both natural and paid search, strong presentation, written and oral communication skills.
Experience with any of the following a plus:
Basic HTML and web design, blogs and social media, link building,
search directory submissions, site architecture and organization,
server management, A/B testing, email marketing
